Question 1

Can web3 and crypto businesses actually be sold?

Accepted Answer

Yes — and the market matured significantly in 2024-25. Web3 SaaS tools, crypto newsletters, blockchain agencies and DeFi protocols all transact regularly. Pure NFT brands without revenue are harder; revenue-generating projects clear at multiples comparable to traditional SaaS, adjusted for token / regulatory risk.

Question 2

How does a token treasury affect valuation?

Accepted Answer

A token treasury can add to enterprise value but is typically valued separately at a discount (50-70% of spot) due to liquidity and lock-up risk. Buyers focus on the underlying revenue multiple first, then negotiate treasury value as a top-up.

Question 3

What buyers acquire web3 businesses?

Accepted Answer

Crypto-native family offices, infrastructure-stack acquirers (e.g. wallet teams buying complementary tools), and increasingly traditional SaaS PE funds testing the category. Anonymous teams typically clear at a 20-30% discount because of diligence friction.

What best describes your Web3 project?